Marketing Professor Inspired by Lasallian Experience in Rome


Swee-Lim Chia (left) socializes with new colleagues from Lasallian institutions worldwide who gathered in Rome this summer.

Swee-Lim Chia, Ph.D., of the Marketing Department, served as a La Salle representative to the International Lasallian University Leadership Program in Rome, Italy, this summer. He brought home inspiration and a new perspective on teaching, inspired by St. John Baptist de La Salle, founder of the Christian Brothers and the University’s namesake.

“The experience gave me a fresh perspective on the Lasallian vision and mission that comes from a deeper knowledge and understanding of the work and life of our Founder,” Chia said. “Though I always tried to do the best job I could as a professional, I now see my role as a professor at La Salle involves playing a part in transforming the lives of my students.”

The International Lasallian University Leadership Program is a formation and enrichment program for University faculty and staff developed by the International Association of Lasallian Universities (IALU). It brings together faculty and staff from Lasallian universities around the world to the Generalate of the Brothers of the Christian Schools in Rome to share in the Lasallian and Catholic perspectives on higher education and to foster understanding and exchange. More than 50 faculty and staff from 24 Lasallian institutions from North and South America, Europe, Asia, and Africa participated in the program this summer. In addition to Chia, Mary Wilby, ’86, MSN ’90, of the Nursing Department and Luisa Ossa, Ph.D., of the Foreign Languages and Literatures Department also participated.

During the two-week program, participants read, studied artifacts and original writings on the life of St. La Salle collected in the archives of the Generalate, and heard from many Lasallian scholars, including Brother Alvaro Rodriguez Echeverria, F.S.C., Superior General of the Christian Brothers.

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